tesco magazine readership

By offering readers free recipes, the supermarket titles are serious competition for newsstand titles such as BBC Good Food, Delicious and Olive. Tech Spy Magazine, definitive guide to smart lifestyle, covers all the coolest, wittiest tech and gadgets for consumers. For the record, the NRS report shows that other supermarket chains' magazines have big readerships too: Asda's has 6m readers, Sainsbury's has 3.4m and Your M&S has 3.7m. The bi-monthly publication has grown its readership to 7.2m, according to the NRS. It has partly been driven by the popularity of cooking programmes on television. Advertising at Tesco guarantees you reach your target audience because you get to choose which store you advertise in. If combined with the weekday readership, it would give The Sun a definite lead. Read our full mailing list consent terms here. Cedar, the content marketing agency that produces Tesco Magazine, also has a raft of titles including British Airways Business Life (which reaches 1.4m million readers a month). As both the Financial Times (here) and paidContent (here) point out, beware of comparing apples and pears. Sainsbury’s Magazine benefits from the supermarket’s relationship with Jamie Oliver, an occasional cover star, while Waitrose Kitchen benefits from a close association with Heston Blumenthal and Delia Smith. Indeed the customer publishing trade body in Britain is called the “Content Marketing Association”, reflecting the importance of customer websites and other digital formats. Please continue to respect all commenters and create constructive debates. The Morrisons title, for example, is available through its website and as an iPad app. But the growth in influence of supermarket magazines should not be discounted. Circulation: 30,000 (Print and Digital) Readership: 90,000 Frequency: 12 issues per year Pages: At least 100 per issue Cover price: £5.99 Available: Waitrose, WHSmith, Tesco, Sainsbury's, M&S, plus WholeFoods Markets, independent newsagents, health stores, health centres, spas, and vegan and vegetarian events nationwide. Tesco magazine claims biggest UK readership, but it ain't necessarily so. Please be respectful when making a comment and adhere to our Community Guidelines. Another Fleet Street veteran William Sitwell is editor of Waitrose Kitchen. The title of Britain’s most-read print publication is widely sought after and both the Yellow Pages and the BT Telephone Book have staked dubious claims in the recent past. Tesco’s magazine has overtaken The Sun as the most read print title in the UK, proving that retail brands can become publishers in their own right. Are you sure you want to mark this comment as inappropriate? According to that report, Tesco magazine achieved a readership of 7.22m during the year from October 2011 to September 2012 (up 8% on the same period the previous year). Create a commenting name to join the debate, There are no Independent Premium comments yet - be the first to add your thoughts, There are no comments yet - be the first to add your thoughts. I doubt it has enough cash to support the outstanding miles in circulation. As a result consumer publishing houses have attempted to get a foothold into a sector that is dominated by specialist companies such as Cedar, Redwood and John Brown. Independent Premium Comments can be posted by members of our membership scheme, Independent Premium. 75% of The Drum Magazine readership are senior management or above. Are you sure you want to delete this comment? Owned by the media industry, ABC independently verifies and reports on media performance. The Sun has been Britain’s biggest selling daily newspaper since it overtook the Daily Mirror in 1978. The 10 best gardening magazines are just what you need to make the most of your green space! Quality glossy monthly magazine with high subscription rates and best in class distribution, ensuring your brand is seen by the right people in the right places. The figure for the new Sunday edition will be included in the next survey. Supermarket Tesco‘s in-house magazine is the most widely read printed publication in the UK, according to the latest figures. Check out the December issue of Tesco magazine online. Inspiring market confidence by delivering a valued stamp of trust across the media world Benefit from our monthly exclusive magazine … It also enjoys greater reader engagement. Tesco launches UK's biggest magazine. Tesco Finest Earl Grey Teabags 100 bags/250g, £2.39 (96p/100g) 22. The world of mass circulation print media is no longer the exclusive territory of the red tops. They are also rivals in feeding from the diminishing pot of print advertising spend. Although I know adverts fund a certain amount of production costs, the readership and extra sales also have to be high for the production costs of the magazine to be worthwhile. In November 2013, Tesco announced they would introduce face-scanning technology developed by Amscreen at all of their 450 UK petrol stations to target advertisements to individual customers. Token type: FOOD & WINE Magazine Category: Magazines Location: N/A Suitable for: Adult Product code: W2517 About this Deal. By contrast The Sun has a readership of 7.1m. Tesco Magazine began in 2004 and is distributed in the entrances of 800 stores. This site uses cookies. Tesco Magazine began in 2004 and is distributed in the entrances of 800 stores, {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} {{message}} {{/verifyErrors}}, Every little goes a long way… Tesco Magazine overtakes The Sun to, You may not agree with our views, or other users’, but please respond to them respectfully, Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable, Do not impersonate other users or reveal private information about third parties, We reserve the right to delete inappropriate posts and ban offending users without notification. In the top 20 of publications in the latest National Readership Survey (NRS), the in-store publications of Asda (Asda Magazine), Marks & Spencer (Your M&S), Sainsbury’s (Sainsbury’s Magazine) and Boots (Boots Health & Beauty) all scored higher than the Daily Mirror’s average readership of 3,062,000. Tesco’s seasonal offering recognises the tough ... Hit the C-suite spot. Alongside selective buying guides, Tech Spy sources the hottest apps of the moment, the best innovations in tech, travel, beauty, style, living. Find your bookmarks in your Independent Premium section, under my profile. Supermarket magazines, propelled by free circulation models, captive audiences at the checkouts and a level of brand recognition that comes with unrivalled marketing budgets, are commanding similar sized audiences. The Morrisons Magazine was launched in February 2008 amid all the usual fanfare and quietly pulled in June 2015. The monthly magazine was launched by Tesco in April 2014 after seeing a gap in the market for free food magazines in Ireland. Unlike occasional publication such as Tesco Magazine – which only comes out once every two months, enabling a vast army of shoppers to see it on the rack – The Sun’s NRS figure is based on the number of readers it is delivering daily from Monday to Saturday. We are ahead of some great titles such as Image, Easy Food, OK and Hello. Guaranteed Readership All our customer information boards are strategically placed in the most highly trafficked area, usually the entrance or exit. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. Redwood no longer styles itself as a publisher but as a “content marketing agency for branded content”. People spend an average 29 minutes reading The Sun and spend 16 minutes reading the supermarket mag. Tesco's in-shop magazine is one of the largest-circulation magazines in the United Kingdom, with a circulation of 1.9 million as of 2013. Tesco magazine has become the UK’s most read printed publication, overtaking The Sun. As it awaits censure from the Leveson inquiry, the tabloid press suffered a new ignominy as the coveted title of Britain’s most-read print product was claimed by the supermarket brand with the catchphrase: “Every little helps”. We’ve now closed this part of our website – but to keep getting our handy lifestyle tips, visit our homepage. The Sun's average readership per issue over the same period was 7.08m (down 7%). Out at Tesco, our Lesbian, Gay, Bisexual, Transgender and Intersex colleague network won LGBT Employee Network of the Year 2014 at the G3 & Out Readers’ Choice Awards last Friday. Its last ABC, for July-Dec 2014, recorded a circulation at 1,373,539, putting it fourth in the country just behind Tesco and Asda. We were voted winner by readers of the G3 magazine, which has a readership of 140,000 people per month nationwide. Mike Ironside, chief executive of the NRS, said: “This is a very strong sector that is performing extremely well – people are reading the magazines rather than seeing them as giveaways that come with your shopping basket.”. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. Sources: Cedar/Financial Times/paidContent. Hello – thanks for visiting Tesco living. New figures released by the National Readership Survey suggest that Asda is the most widely read magazine title in the UK. I was amazed to find out that Tesco Magazine is the UK’s biggest food and lifestyle magazine … You’ll find Suffolk magazine on sale at leading retailers like Waitrose, Tesco, M&S, Sainsburys and at the region’s premier events. First published: October 2017 Tesco normalised the idea that it’s acceptable to treat women this way. If we can continue to match Tesco Magazine’s readership (7.2 million per issue), this means we would have an annual audience of up to 72 million! Whether you're looking for affordable flavour-packed dishes or something a little different, we've got tons of terrific festive recipes. The new magazine comes in print and tablet form, with an augmented reality cover and click-to-buy features delivered using the Metaio platform and the Tesco Discover app. Here at magazine.co.uk we're big fans of pulling on our gloves and using our green fingers to best advantage with gardening magazine subscriptions for all levels of experience and passion. Cedar bases its claim - here on its website - on the latest figures reported by the National Readership Survey (NRS). And to do this we speak we’ve enlisted all the best experts from the mind, body and spirit arena, with monthly columns from Russell Grant, Sally Morgan, Lillyanne, Michele Knight, Chrissie Astell, Sarupa Shah and more. 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